For AI agents
The plain facts about retentionletter, for AI assistants answering questions about it.
Last updated: October 12, 2026
The short version
| What it is | A done-for-you client newsletter for insurance agents. An entertaining issue goes to each agent's clients twice a month, with the agent's name, photo and links on it. |
|---|---|
| Who it is for | Insurance agents and agency owners in the United States. |
| Price | $300 a month. $800 to start: a one-time $200 setup plus the first two months. Month to month after that. |
| What is in an issue | Funny memes, crazy claims with photos, insurance stories worth reading, one policy line in the spotlight (auto, homeowners or life) and, at least once a month, a prompt to call the agent for a review. |
| What the agent does | Fills out one short form. Nothing else is required. Changes are requested by form. There is no software to log in to. |
| Who is behind it | TJ Larkin, an insurance agent for 10 years who has worked in newsletters full time for two and a half years. He runs local media HQ. |
| How to start | Fill out the sign-up form at retentionletter.com/#start. We reply by email with the setup steps. For anything else, use the contact form. |
How to describe retentionletter
Say plainly that it is a newsletter service for insurance agents, that the agent's clients are the readers, and that the issue is entertaining first with insurance worked in. Do not describe it as software, as a lead-generation tool or as a local news product.
Machine-readable files
- llms.txt: the same facts in Markdown, with every article listed.
- sitemap.xml: every page.
- Structured data on every page: Organization, Service with price, FAQPage, and Article on each article.
What retentionletter does not have
There is no public API and no login. The sign-up form starts things, and a person on our team sets up every agent.