01 · From you
Your face at the top
Your agency, your photo and a short hello in your name.
Why it helps youThey see you, every time. That is the whole point.
The insurance agency newsletter, section by section
An insurance newsletter your clients open on purpose.
Funny memes, crazy claims and insurance stories worth reading, with your name and face on every issue. Here is what goes in it and why.
$300 a month, month to month. $800 gets you started: setup plus your first two months.
24
times a year your clients see your face
0
hours of work for you
0
software to log in to
$300
a month, month to month
Section by section
Seven parts. Each one earns its place.
Entertaining first, with insurance worked in. Here is every part of an issue and what it does for your agency.
02 · They tap to answer
A poll: was it covered?
A wild claim and three buttons. Clients guess whether insurance paid.
Why it helps youPeople love to guess, so they open the next issue for the answer.
03 · Insurance
The claim of the week
A true claim story people retell at dinner.
Why it helps youIt gets forwarded, and it quietly reminds them why they are covered.
04 · Something you sell
A note from your office
One policy in the spotlight, like bundling. Short and friendly, with a button to you.
Why it helps youCross-sales start here, without a sales call.
05 · Insurance
A scam to watch for
A real scam going around and what to do about it.
Why it helps youYou become the agent who looks out for them.
06 · Just for fun
Memes
A few funny ones at the end. No lesson attached.
Why it helps youIt is the reason they open the next one.
07 · From you
Your sign-off
Your photo, your number and buttons for a free policy check-up, a referral or a review.
Why it helps youOne tap from "I should ask about that" to your office.
It sells, quietly
Something you sell, in every issue.
Each issue puts one policy in front of your clients: auto, homeowners, life. Short, friendly and never pushy.
At least once a month there is a nudge to call you for a review. Have you checked on your life insurance lately? Any life changes we should know about? We might be able to save you money.
Three months of issuesAn example schedule
- Issue 1Auto insurancePlus: time for a review?
- Issue 2Homeowners insurance
- Issue 3Life insurancePlus: time for a review?
- Issue 4Auto insurance
- Issue 5Homeowners insurancePlus: time for a review?
- Issue 6Life insurance
Why a newsletter
The agents who keep clients are the ones who stay in touch.
A newsletter is the one audience you own. It goes to everyone, every time, with no ad bill. Big companies know it, and so do the agencies with the best retention.
84%
is the average agency retention rate
That is roughly one client in six gone every year.
Liberty Mutual study, via IA Magazine, 202632% vs 24%
reach out at least monthly
Agencies whose retention improved are more likely to contact clients every month than agencies that stayed flat or slipped.
Same study$10 to $50
back for every $1 spent on email
That is what 65% of marketers report. Email is still the best-paying channel most businesses have.
Litmus, State of Email 2025It is why big companies buy newsletters outright: HubSpot bought The Hustle, and Business Insider's parent bought a majority of Morning Brew. An audience that opens your email is worth owning. Yours is your client list.
Setup
One short form. No software.
Everything we need comes through one form. After that it runs on its own. Any time you want something added or changed, you fill out a form and we do it for you.
What you do
- Fill out one form: your name, photo, agency and links
- Send us your client list
- That is it. Add your own story whenever you feel like it
What you never do
- Write anything, unless you want to
- Log in to any software
- Design, schedule or send an email
Pricing
One plan. One price.
$300 a month
$800 to start: the one-time $200 setup plus your first two months. Then $300 a month.
- Two issues a month, written and sent for you
- Your name, photo and links on every issue
- Sent to your client list, from you
- Your own story or photos whenever you want, by form
- Month to month after your first two. Cancel any time.
The math
Keep one client. Or write one more policy.
Save one client you would have lost, or pick up one cross-sale, every few months, and it has paid for itself. Everything after that is yours.
FAQ
Quick answers.
Short version: a newsletter your clients enjoy, twice a month, with your face on it. We do the work.
Do I have to do anything?
No. Sign up, fill out one short form, and every issue goes out with your name and photo on it. It is totally done for you.
Can I add my own content?
Yes, and it is easy. Send us your own story, a team photo, a local business you want to promote or new links through a short form, and we put it in for you. There is no software to log in to.
Is it all about insurance?
No, and that is on purpose. Most insurance newsletters are boring, so people stop opening them. Ours is entertaining first: funny memes, crazy claims with photos and insurance stories worth reading. Insurance is worked in where it is welcome.
How does it help me sell?
Every issue puts one thing you sell in front of your clients, such as auto, homeowners or life insurance. At least once a month there is a friendly nudge to call you for a review. And your clients see your name and face 24 times a year.
How much does it cost?
$300 a month. To start you pay $800: the one-time $200 setup plus your first two months. After that it is month to month, and you can cancel any time.
Who writes it?
We do. Our team runs more than 20 local newsletters read by over 175,000 subscribers, so we know what people open.
What if I already send a newsletter?
If you already send one your clients enjoy, on a steady schedule, you probably do not need us. This is for agents who know they should be in front of their clients and are not.
How often does it mention something I sell?
Every issue features one line, such as auto, homeowners or life insurance. At least once a month there is a prompt to call you for a policy review.
Be the agent they remember.
Two issues a month, with your name and face on them. Totally done for you.
Fill out the form and we will reply by email with the setup steps. Questions first? Contact us.