Done-for-you newsletters for insurance agents
Stay in front of your insurance clients. Twice a month.
An entertaining newsletter your clients look forward to, with your name and face on it. We write it. We send it. You stay top of mind.
$300 a month, month to month. $800 gets you started: setup plus your first two months.
Your clients only hear from you when something is wrong.
A claim. A billing question. A rate increase. For most agents, that is the whole relationship. Nothing proactive, nothing friendly, nothing in between.
An example year. The two calls stand for a billing question and a claim.
People don't cancel on someone they know.
If a client hears from you once a year, or only when they call, there is no loyalty to lose. You are a name on a policy, the same as anyone else.
Send something they enjoy twice a month and that changes. They see your face. They see your team. They get a little insurance along the way. When it is time to renew, or a cheaper quote shows up, they think twice.
Oh, that's Joe. I love Joe. I get his newsletter. He seems like a good guy. I see his team all the time. Let me call him first.
Most insurance newsletters are boring.
Coverage reminders. Policy tips. A stock photo of a family. People skim them once and stop opening them. Ours has one job first: be something your clients enjoy. That is what keeps them opening it.
Skimmed once. Then ignored.
Opened, enjoyed and remembered.
We are newsletter people.
Our team runs more than 20 local newsletters read by over 175,000 subscribers. We know what gets opened, and it is never the coverage lecture.
- Written to be enjoyed first
- Photos, stories and a laugh in every issue
- Insurance worked in where it is welcome
In the phone: our sample issue, made for a made-up agency.
Every part is there for a reason.
Entertaining first, with insurance worked in. Pick a part and the phone scrolls to it in our sample issue. Here is what each one does for you.
Totally done for you. Or make it yours.
Sign up and do nothing else: every issue still goes out with your name and photo on it. Want more of you in it? Tell us in a short form and we do it for you. There is no software to log in to.
- At the top: your photo or logo, your name and your agency.
- Your own story, if you want one: your team, a local business you want to promote, a partner, anything.
- At the bottom: a team photo or a sign-off with your photo, and links to your quote page or wherever you like.
Hello from Mike & SarahHappy Wednesday! We've got a poll to vote on, a wild claim story and the most terrifying scam we've ever heard of.
The Farmer, the Cow, and the iPhone
A livestock farmer in England was helping one of his cows through a difficult nighttime birth. It was dark, it was storming, and he was using his iPhone as a flashlight.
New front counter. Same two people behind it.Shown: our sample agency, which is made up. Your photos and words go here.
The agents who keep clients are the ones who stay in touch.
A newsletter is the one audience you own. It goes to everyone, every time, with no ad bill. Big companies know it, and so do the agencies with the best retention.
is the average agency retention rate
That is roughly one client in six gone every year.
Liberty Mutual study, via IA Magazine, 2026reach out at least monthly
Agencies whose retention improved are more likely to contact clients every month than agencies that stayed flat or slipped.
Same studyback for every $1 spent on email
That is what 65% of marketers report. Email is still the best-paying channel most businesses have.
Litmus, State of Email 2025It is why big companies buy newsletters outright: HubSpot bought The Hustle, and Business Insider's parent bought a majority of Morning Brew. An audience that opens your email is worth owning. Yours is your client list.
Built by a former insurance agent.
TJ Larkin was an insurance agent for 10 years. He knows what it is like to only talk to a client when something has gone wrong.
For the last two and a half years he has worked in newsletters full time. He runs local media HQ, the largest podcast in the local newsletter space. retentionletter puts the two together.
- 10 yearsas an insurance agent
- 2.5 yearsin newsletters, full time
- 20+local newsletters run by our team
One plan. One price.
$800 to start: the one-time $200 setup plus your first two months. Then $300 a month.
- Two issues a month, written and sent for you
- Your name, photo and links on every issue
- Sent to your client list, from you
- Your own story or photos whenever you want, by form
- Month to month after your first two. Cancel any time.
Keep one client. Or write one more policy.
Save one client you would have lost, or pick up one cross-sale, every few months, and it has paid for itself. Everything after that is yours.
Quick answers.
Short version: a newsletter your clients enjoy, twice a month, with your face on it. We do the work.
Do I have to do anything?
Can I add my own content?
Is it all about insurance?
How does it help me sell?
How much does it cost?
Who writes it?
What if I already send a newsletter?
Be the agent they remember.
Two issues a month, with your name and face on them. Totally done for you.
Fill out the form and we will reply by email with the setup steps. Questions first? Contact us.