Articles
Keeping clients, one issue at a time.
Plain talk for insurance agents about staying in front of clients, newsletters that get opened, and owning your audience.
Carrier emails · October 12, 2026Carrier Emails Are Not Your MarketingCarrier emails to your clients do not count as staying in touch. Clients link them to the carrier, not to you. Here is the math on sending your own.Read the article
Facebook reach · October 12, 2026Almost Nobody Sees Your Agency's Facebook PostsSmall Facebook pages reach a few percent of followers per post, while email lands in the inbox. Here is what that means for an insurance agency.Read the article
Owned audience · October 12, 2026Owned vs Rented Audience: Where Your Clients Really LiveYour email list is an audience you own. Social platforms and ads are audiences you rent. Here is what that difference means for an insurance agency's marketing.Read the article
Top of mind · October 12, 2026Staying Top of Mind Works Even When You Don't PitchShowing up in your clients' inbox, even with nothing to sell, builds familiarity. Familiar people are harder to cancel on. Here is why passive contact pays off.Read the article
Newsletter value · October 12, 2026What a Newsletter Is Actually Worth to a BusinessA newsletter gives a business a direct, repeat line to people who already know it. Here is what that is worth, and why big companies pay real money for them.Read the article
Client contact · October 12, 2026Why Insurance Agents Need to Stay in Front of ClientsInsurance has long gaps between purchases, yearly renewals, and cross-sell and referral chances. That makes an agency a business that should stay in touch.Read the article
Guide · April 15, 20267 Client Retention Strategies That Actually WorkSeven practical retention strategies for independent P&C agencies, from a twice-a-month newsletter to annual reviews, referrals and claims handling.Read the articleGuide · April 15, 2026The Real Cost Of Losing An Insurance ClientA worked example of what one lost insurance client costs an independent agency over time, with every assumption shown so you can run your own numbers.Read the articleGuide · April 15, 2026Email Marketing For Insurance Agents: 12 RulesTwelve practical rules for email marketing as an independent insurance agent, covering deliverability, frequency, subject lines, and replies.Read the articleGuide · April 15, 2026How To Start A Newsletter In 30 MinutesThe fastest path from zero to sending your first client newsletter, no writing, no design skills, no marketing team required.Read the articleGuide · April 15, 202647 Insurance Newsletter Ideas By MonthNever stare at a blank page again. 47 newsletter topics for insurance agents, organized by month and season, plus evergreen ideas for any issue.Read the articleGuide · April 15, 2026Newsletter For Insurance Agents: The Complete 2026 GuideEverything independent insurance agents need to know about starting and running a client newsletter in 2026. What to send, how often, what works, what doesn't.Read the articleGuide · April 15, 2026Why Most Insurance Agency Newsletters FailThe real reasons insurance agency newsletters fail, and the specific changes that turn a dead newsletter into a retention machine.Read the articleBe the agent they remember.
An entertaining newsletter, sent to your clients twice a month with your name and face on it. Totally done for you.
