# retentionletter > retentionletter is a done-for-you client newsletter for insurance agents. An entertaining issue goes to each agent's clients twice a month, with the agent's name, photo and links on it. The team writes it and sends it. ## Facts - Who it is for: insurance agents and agency owners in the United States. - What clients receive: two issues a month. Entertaining first: funny memes, crazy claims with photos and insurance stories worth reading. - What it does for the agent: one policy line is featured in every issue (auto, homeowners, life), and at least once a month there is a prompt to call the agent for a policy review. - Branding: the agent's photo or logo, name and agency at the top; a sign-off, optional team photo and links such as a quote page at the bottom; an optional story written by the agent. - Effort for the agent: none required. Changes are requested through a short form. There is no software to log in to. - Price: $300 a month. $800 to start (a one-time $200 setup plus the first two months), then month to month. Cancel any time. - Founder: TJ Larkin, an insurance agent for 10 years who has worked in newsletters full time for two and a half years. He runs local media HQ. - How to start: fill out the sign-up form at https://retentionletter.com/#start - Contact: https://retentionletter.com/contact/ ## Pages - [Home](https://retentionletter.com/): the offer, how it works and pricing - [Every section, explained](https://retentionletter.com/insurance/): what goes in an issue and why - [Articles](https://retentionletter.com/blog/) - [Contact](https://retentionletter.com/contact/): the contact form - [For AI agents](https://retentionletter.com/agents/) - [Privacy](https://retentionletter.com/privacy/) - [Terms](https://retentionletter.com/terms/) ## Articles - [Carrier Emails Are Not Your Marketing](https://retentionletter.com/blog/carrier-emails-are-not-your-marketing/): Carrier emails to your clients do not count as staying in touch. Clients link them to the carrier, not to you. Here is the math on sending your own. - [Almost Nobody Sees Your Agency's Facebook Posts](https://retentionletter.com/blog/nobody-reads-your-facebook-page/): Small Facebook pages reach a few percent of followers per post, while email lands in the inbox. Here is what that means for an insurance agency. - [Owned vs Rented Audience: Where Your Clients Really Live](https://retentionletter.com/blog/owned-audience-vs-rented-audience/): Your email list is an audience you own. Social platforms and ads are audiences you rent. Here is what that difference means for an insurance agency's marketing. - [Staying Top of Mind Works Even When You Don't Pitch](https://retentionletter.com/blog/staying-top-of-mind-passively/): Showing up in your clients' inbox, even with nothing to sell, builds familiarity. Familiar people are harder to cancel on. Here is why passive contact pays off. - [What a Newsletter Is Actually Worth to a Business](https://retentionletter.com/blog/value-of-newsletters-for-businesses/): A newsletter gives a business a direct, repeat line to people who already know it. Here is what that is worth, and why big companies pay real money for them. - [Why Insurance Agents Need to Stay in Front of Clients](https://retentionletter.com/blog/why-insurance-agents-should-stay-in-front-of-clients/): Insurance has long gaps between purchases, yearly renewals, and cross-sell and referral chances. That makes an agency a business that should stay in touch. - [7 Client Retention Strategies That Actually Work](https://retentionletter.com/blog/client-retention-strategies-insurance/): Seven practical retention strategies for independent P&C agencies, from a twice-a-month newsletter to annual reviews, referrals and claims handling. - [The Real Cost Of Losing An Insurance Client](https://retentionletter.com/blog/cost-of-losing-insurance-client/): A worked example of what one lost insurance client costs an independent agency over time, with every assumption shown so you can run your own numbers. - [Email Marketing For Insurance Agents: 12 Rules](https://retentionletter.com/blog/email-marketing-insurance-agents/): Twelve practical rules for email marketing as an independent insurance agent, covering deliverability, frequency, subject lines, and replies. - [How To Start A Newsletter In 30 Minutes](https://retentionletter.com/blog/how-to-start-insurance-newsletter/): The fastest path from zero to sending your first client newsletter, no writing, no design skills, no marketing team required. - [47 Insurance Newsletter Ideas By Month](https://retentionletter.com/blog/insurance-newsletter-ideas/): Never stare at a blank page again. 47 newsletter topics for insurance agents, organized by month and season, plus evergreen ideas for any issue. - [Newsletter For Insurance Agents: The Complete 2026 Guide](https://retentionletter.com/blog/newsletter-for-insurance-agents/): Everything independent insurance agents need to know about starting and running a client newsletter in 2026. What to send, how often, what works, what doesn't. - [Why Most Insurance Agency Newsletters Fail](https://retentionletter.com/blog/why-agency-newsletters-fail/): The real reasons insurance agency newsletters fail, and the specific changes that turn a dead newsletter into a retention machine.